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Description

Announced commitment to bring its cancellation practices in line with EU consumer rules

On 1 July 2022, the European Commission announced that it has concluded its negotiations with Amazon regarding the company’s subscription cancellation practices. Amazon committed to changing its cancellation practices to comply with the Directive on Unfair commercial practices. In particular, Amazon will enable consumers from the EU and EEA to unsubscribe from Amazon Prime easier using only one “cancel button”. The Commission stated that to cancel their subscription, consumers had previously to go through several pages with “distracting information” and “unclear button labels”, which deterred them from cancelling their subscription.

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Scope

Policy Area
Other operating condition
Policy Instrument
Consumer protection regulation
Regulated Economic Activity
platform intermediary: e-commerce
Implementation Level
supranational
Government Branch
executive
Government Body
central government

Complete timeline of this policy change

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2022-07-01
concluded

On 1 July 2022, the European Commission announced that it has concluded its negotiations with Amazo…