Progress
Scope
Timeline of events
Approved final consent order against Bountiful for deceiving consumers
On 10 April 2023, the US Federal Trade Commission (FTC) approved the final consent order against The Bountiful Company for abusing a feature of Amazon.com in order to manipulate consumers by misrepresenting ratings and reviews and deceiving them int…
Closed consultation on proposed consent order in investigation into Bountiful for allegedly deceiving consumers
On 24 March 2023, the US Federal Trade Commission (FTC) closed its consultation on a proposed consent order in its investigation into The Bountiful Company. The investigation alleges that Bountiful abused a feature of Amazon.com in order to manipula…
Opened consultation on proposed consent order in investigation into Bountiful for allegedly deceiving consumers
On 22 February 2023, the US Federal Trade Commission (FTC) opened a consultation until 24 March 2023 on a proposed consent order in its investigation into The Bountiful Company. The investigation alleges that Bountiful abused a feature of Amazon.com…
Announced investigation into Bountiful for allegedly deceiving consumers
On 16 February 2023, the US Federal Trade Commission (FTC) announced charges against The Bountiful Company for allegedly abusing a feature of Amazon.com in order to manipulate consumers by misrepresenting ratings and reviews and deceiving them into …