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Description

Release of interim report and opening of consultation by ACCC

On 28 January 2021, the Australian Competition & Consumer Commission (ACCC) released its interim report as part of the digital advertising services inquiry. The ACCC simultaneously opened up a consultation period on the matter, which will run until 26 February 2021. The main findings include Google's enormous market shares in each of the 4 advertising service markets (advertiser ad servers, demand-side platforms, supply-side platforms and publisher ad servers) and Google's vertical integration in the ad tech supply chain having a negative effect on competition in the aforementioned markets. The ACCC further found possible violations of the Competition and Consumer Act 2010 in form of self-preferencing and several conflicts of interest by Google. Finally, the supply chain is very nontransparent which increases the weakening of competition. The ACCC is obliged to complete its inquiry by 31 August 2021.

Original source

Scope

Policy Area
Competition
Policy Instrument
Unilateral conduct regulation
Regulated Economic Activity
online advertising provider
Implementation Level
national
Government Branch
executive
Government Body
competition authority

Complete timeline of this policy change

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2020-02-10
under deliberation

On 10 February 2020, the Australian Government, represented by the treasurer, instructed the Austra…

2020-03-10
in consultation

On 10 March 2020, the Australian Competition & Consumer Commission (ACCC) released an issue paper a…

2020-04-21
processing consultation

On 21 April 2020, the consultation period that was opened on 10 March 2020 by the Australian Compet…

2021-01-28
in consultation

On 28 January 2021, the Australian Competition & Consumer Commission (ACCC) released its interim re…

2021-02-26
processing consultation

On 26 February 2021, the consultation period that was opened on 28 January 2021 by the Australian C…

2021-09-28
concluded

On 28 September 2021, the Australian Competition & Consumer Commission (ACCC) released its final re…